Beginner (100)

This content introduces attendees to Amazon Ads products/solutions, with an assumption of zero or minimal knowledge. It covers base use cases, functionality, benefits, and resources to get started.

Intermediate (200)

These sessions focus on providing an overview of Amazon Ads products or solutions with the assumption that attendees have little knowledge of the topic. Presenters highlight common use cases, using multiple features, functionality, and benefits.

Advanced (300)

These sessions dive deeper into the selected topic. Presenters assume that the audience is familiar with the topic but may or may not have direct experience using a product or solution to achieve a specific objective.

Expert (400)

These sessions are for attendees deeply familiar with the topic who use a product or solution in the course of their day to day with Amazon Ads. Presenters highlight complex use cases, advanced techniques, and multi-product strategies.